VINTCER Help Center (Version- 1.4)
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    • Adding SoundCloud Tracks directly
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  • Adding Video to your website.
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  • Pro settings
  • Cookie Consent app
    • Cookie Consent
  • Add Google Reviews to your website
  • Social Media Button
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  • Facebook Like Button
  • Facebook comment plugin
  • Facebook PIXEL
  • How to activate license
  • Website Transfer to Client's Account
  • Page Manager
  • Responsiveness and Device Preview
  • Adding Password Protection to Pages in your Website
  • Instagram feed in your website using POWR Instagram plugin
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  • E-commerce
    • Ecommerce - Sell products on your website
    • Stripe Integration
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    • PayPal payments using payment links
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    • POWR e-commerce plugin
  • Business Email
    • Business Email (Email for domain)
    • What is DKIM signature
    • Signing into your Business Email Account
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    • How to set up a condition (Business email forwarding)
  • MARKETING
    • IMOS Integrated marketing operating system
    • IMOS Live chat
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  • About Facebook Pixel
  • BENEFITS
  • How to install FB PIXEL to your website?

Facebook PIXEL

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

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Last updated 6 years ago

About Facebook Pixel

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use pixel data to:

  • Make sure your ads are being shown to the right people

  • Build advertising audiences

  • Unlock additional Facebook advertising tools

BENEFITS

There are several ways you can use data collected from the Facebook pixel tracking to refine your Facebook advertising strategy.

With the Facebook pixel, you can:

  • Reach the right people

    Find new customers, or people who have visited a specific page or taken a desired action on your website. Plus, create Lookalike Audiences to reach more people who are similar to your best customers.

  • Drive more sales

    Set up automatic bidding to target people who are more likely to take an action you care about, like making a purchase. See how to .

  • Measure the results of your ads

    Understand how successful your ad is by seeing what happened as a direct result. You can view information like your conversions and sales. Find out what

How to install FB PIXEL to your website?

Step 1: Create your pixel

1. From your Facebook Ads Manager, click the hamburger icon (≡) and choose Pixels.

2. Click Create a Pixel.

3. Name your pixel, accept the terms, and click Next. When choosing the pixel’s name, keep in mind that you only get one pixel for each ad account, so the name should represent your business, rather than a specific campaign.

Step 2: Add the pixel code to your website

  1. Open SEO/Analytics setup (see the image below)

2. Enter the Pixel ID in Pixel column and Click SET

Make sure to click on Set button.

Make sure to click on Publish button to make the changes Live on your website.

Learn more.
optimize your ad sets for conversions
data you can see from your Facebook pixel page.